Adding value, being busy and making time.
Here at Wonderstuff, taking time to reflect on topics that matter most to us i important. Reflecting gives us a chance to understand our industry better, dig deeper into our own businesses and enrich our personal lives… Business is untidy. Yes, on Instagram, and in the press, we all show our best sides. That moment […]
Your Brand is in the Hands of Your Audience
A bird in the hand… Here at Wonderstuff, we love a great visual showing how sharp our design work looks. But we love to see the work in the hands of the audience even more. Since seeing our packaging designs being picked up by customers in Tesco many years ago, to flyers being used by […]
We’re Creating Strong Brands
A strong brand improves sales and can provide owners with renewed confidence in their business. A strong brand can also be colourful, engaging, and joy to create. These are the uniforms for restaurant staff, as part of a wider rebranding project which we are working on currently. We’re busy with this and several other projects, […]
Are you ready to take the leap?
Thinking of running your own agency? Are you ready to take the leap? Wonderstuff will soon be looking to grow, but we won’t be looking for a jobseeker. We’ll be looking for someone ready to take the leap and be responsible for their own future, and for bringing value to the team and business. If […]
Stop. Look. Listen.
Not every day is about winning. Some are about planning. Some about achieving the body of work that needs to be done. Some are for stopping. Looking. Listening. To yourself and the world around you. Each week we find ourselves pushed, busy, and focused on the here and now. Under the belief that ‘doing’ is […]
Strategy gives direction. Name gives form.
Strategy gives direction. Name gives form. We’ve been working on a project to define the position, name, and identity, for an ambitious new venue in the city centre over the last few months. With some of the strategic elements and name now in place, the whole project is moving from an idea to a tangible […]
Defining Brand Purpose
What is your brand’s purpose? Why does it exist? If making money is the first answer, then think a little harder. What motivates you or all of the individuals within the organisation to come to work everyday? What change or development are you creating? Defining your organisation’s “why” is imperative to driving the desire to […]
Celebrating 10 Years of Wonderstuff
Ten years of gratitude. We have recently celebrated the 10 year anniversary of Wonderstuff. The last decade has provided a rollercoaster of, well pretty much everything, as we’ve enjoyed great successes with our clients and had our share of hard times. We are hugely grateful to the people who have been a part of this […]
Your Logo is an Asset
Apple anyone? A thought about your logo. In financial accounting, an asset is any resource owned by the business. Anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to produce positive economic value is an asset (Wikipedia). Your logo is an asset. It can […]
Seeing The Bigger Picture
Wonderstuff is dedicated to allowing your brand vision come to life. We understand that as as a business owner of any size, you’re juggling a lot of priorities, and commissioning design may not be top of the list. While we all accept that the tangible deliverables are easy to spec (logo, website, packaging, brochure, etc.) […]
Getting Your Brand On-Shelf
Proud to once again see our work help secure supermarket listings with Black Storm Brewery now in 56 Co-op stores. Wonderstuff have supported Black Storm Brewery, working with the founder Paul Hughes, to create the branding and core range of four beers since 2017. The beer bottle labels, designed to launch the brewery’s brand and […]
Highlight on: Brand Strategy
As Wonderstuff quickly approaches its tenth anniversary (how time flies!) we’ve been reflecting on how we have crafted and refined our services beyond just delivering great design work. This month we have been thinking a lot about Brand Strategy, and how we can develop and define your brand goals. From clarifying your purpose and audience to reviewing your […]
Where Does Experience End and Expertise Begin?
Expertise. Where does experience end and expertise begin? Our founder, Paul, has been working on packaging projects for around 20 years. Many of the designs Paul has worked on – and that Wonderstuff as a team has developed – have been listed in major supermarkets, whenever that was the clients objective. It certainly means that […]
Brands and Mortar
We’re currently engaged on two brand projects in Newcastle city centre – both real world, leisure-focused, environments. Bringing a real-world location to life – and ensuring that the brand, branding, building, and business aspects all align, is always an exciting challenge. The journey, like most, starts with understating. Vision. Audience. Expectations. Only then can we […]
Brand’s Best Friend
God is said to have created man in his own image. Truth or story, it illustrates something key about the reasons humans make the choices they do, and why we are attracted to, and become loyal to brands. We are instinctively attracted to things that resonate with our beliefs and reflect our personality. Those of us […]
TOMS: The One for One Company®
91% of millennials today prefer to buy from companies associated with a social cause. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t. Knowing the ‘why’ of your company and allowing it to take centre-stage can have a huge impact on the success of a brand in today’s market. […]
