The value of design for SME’s

Good design is good value

  Good design proves its value over the long term for SME’s. This work for long term client of ours – Redford – has been in use for over 5 years of use, and it is still delivering the brand as clearly now as it did then. Invest in your brand.

For business growth, budget for ‘brand’.

For business growth, budget 'brand'.

A Wonderstuff 365 article. Make them count. As one (financial) year ends… While managers are focussed on achieving goals for this financial year, most boards – and owners – spend these last months planning the year ahead. Planning to invest in growth? Planning usually includes the growth of the organisation, and the resources required to […]

Your brand definition will stop you.

365 your brand definition will stop you.

A Wonderstuff 365 article. Make them count. What is Brand Definition?  Everyone involved in running a business, or managing an organisation, knows it’s important to know what to do; but it’s more important to know what not to do. Your Brand Definition helps you, your staff, and your audience understand what drives your organisation, and […]

You’re a Brand Consultant. Now be Wonderstuff.

Wonderstuff are recruiting

We see a future where all SME’s understand their brand and use it to help achieve their goals. After building a strong Brand Consultancy offering, we now need a Brand Consultant to join our Newcastle team.  We work with SME clients who realise that the right growth for their organisation is dependent on their brand; […]

Don’t be the 9 to 5 guy

Don't be the 9 to 5 guy

My two months as an Intern. By Patrick Pyka, Design Intern, Wonderstuff I was a second year, more than half way through his Graphic Design degree, looking forward to a semester which I would later learn to be the busiest few months of my life. The imminent tasks of finalising portfolios and applying for internships […]

Design Interns – It’s not about the coffee…

design interns

  Why hiring design interns can benefit your organisation. There are several benefits to hiring a design intern in your organisation. Forget about the pair of extra hands during projects, and the occasional cup of coffee – it gives your employees a chance to teach another person their individual skills and what they have learned […]

Transform Conference Europe; The annual conference on Brand

Transform Conference London

  On Thursday, July 7th 2016 Paul (Founder) and Merlin (Brand Consultant) attended the Transform Conference Europe. Titled as “The annual conference for rebranding, reposting and transformation” and with a host of great speakers including; Chris Nurko, Global Chairman, Futurebrand Max Holliday, Director of Real Estate, WPP Hannah Wilson, Head of Marketing, Gumtree Kirsten Walkom, […]

Design Effectiveness — Making the intangible tangible

In the democratised world we live in, everyone is entitled to their opinion (and rightly so). And a lot of the time, your opinion is all that is required. Do you like it? Do you think it would be better if it was different? How would you improve it? But its important to remember that without anything […]

‘Brand’ is to organisation as ‘character’ is to human.

Would you go for ice cream with your organisation?

Your organisation works to deliver for its audience. Your brand is the reason they’re your audience. The human body is a wonderful thing, hundreds of individual parts all working together, in synchronisation, to make the body work. All functional elements that make a body ‘tick’. Everything you need right? Well, let’s put it another way. […]

You Call That Ambitious?

We’re not alone in saying that we work with ‘ambitious’ organisations. Just a quick glance around the internet and we can see that us brand and design consultancies are all apparently after the same market; …creative partners to ambitious leaders… Disruptive thinking for ambitious brands …work with ambitious organisations to create and activate ideas… Powerful brands for ambitious businesses …help ambitious organizations turn their passion into […]

11 Lessons in 11 Months.

Getting into the creative industry is becoming more and more of a challenge, the market is swarming with professionals and graduates all applying for the same job. I have read countless articles about ways to stand out from the crowd, how to ace an interview, etc. And so you’ll be relieved to hear I’m not writing […]

Knock Knock. Who’s brand is there?

open for brand

When a stranger knocks on your door, is their first impression the right impression of your brand? If you haven’t trained a great receptionist – and many SME’s haven’t, they either don’t have one, or the role is seen as low importance in the organisation and poorly resourced – then imagine who might answer the […]

A Strong Brand and a Great Campaign

Last night it was the DBA’s annual Design Effectiveness awards. For those of you that don’t know (and I’m guessing that’s most of you); the DBA are the trade association of design in the UK and champions of designs tangible value to business or ‘design effectiveness’. To celebrate and recognise relationships and projects where design can […]

#BrandBowl

So you’re a small business owner, why on earth would you pay attention to the advertising around the NFL Super Bowl? You can’t afford it, plus advertising like this is only for the big brands, right? Wrong. Watching the way brands swarm around the Super Bowl has become something of a spectator sport in the last few […]