Recent brand and design projects
Wonderstuff have been working across a range of brand and design projects recently which have included; Identity Design for a digital platform Packaging Design for beer Interior Concepts for food retail Wayfinding for a luxury care home Event Marketing Materials for business services Brand Consultancy for professional services Here’s a peek at some of what we’ve been […]
Effective Design in the Food and Drink Sector
Our founder, Paul Alderson, delivered a talk on effective design on Friday 20th April 2018 for Rise & Design: Design in the Food and Drink sector, with our client Liam Sherriff, Managing Director of Natural Nutrients. Together with Liam and his team we’ve helped them transform from a small scale supplements business to a significantly […]
Define your vision and act on it
I love the old Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare”. I have seen clients over-invest in both strategy (vision) and delivery (action) to the detriment of the other. This almost always ends without their real goal being achieved. So how do you stop wasting energy – and […]
Review and Refocus
How does an organisation know it is driving in the right direction towards business success and brand vision? Commonly, energies and enthusiasm power the initial development of written strategies and associated plans. Having done this, it can be easy to assume that matters are therefore taken care of by those delivering the plan. However, strategies […]
On Purpose
We have delivered a series of brand sprints this January to different size businesses in a range of sectors. What we have heard loud and clear from the people we have met in these sessions, is their desire to find ways of not just stating their purpose and values, but demonstrating them in experiences that […]
Talking Touchpoints
Yesterday’s NEExpo was a great opportunity for networking and sharing business conversation. There were over 200 stands, and we had some excellent chats with people about their brand and communications – hearing about a diverse range of individual challenges. We ran one of the 30 seminars, speaking about how understanding, creating and managing audience touchpoints, […]
Brand Sprints at Entrepreneurial Spark
We had an inspirational morning running a Brand Sprint at Entrepreneurial Spark last week. On one of the hottest days of the year, we kicked away with 3 hours of fast and focussed thinking, talking and writing. Working with 6 distinct business entrepreneurs who are part of Entrepreneurial Spark’s business accelerator programme, we ran through vision mapping, the importance […]
Launch it. Revive it. Sprint it.
As a brand and design consultancy, making the case to business owners on the importance of strategic design is one thing, convincing them on the value and importance of defining their brand is much more complex. So, to show our conviction, we’ve designed 2 FREE brand sprints to prove the worth of your brand to […]
Enthusiasm for all – developing a new brand for an established shopping centre
NewRiver Retail, one of the UK’s leading property investors approached us to reposition a dull and outdated shopping centre in Birmingham. Everyone had lost enthusiasm for it – the owners, the retailers and the shoppers. By creating a new name and a colourful and vibrant identity which was applied throughout the centre, new life could be injected into […]
Brand Vision = Business Growth. SME Workshops.
Book your place online here Dates: Tuesday 14th, Tuesday 21st February and Tuesday 7th, Tuesday 14, Tuesday 21st March 2017. Venue: Your place of work, or ours – Wonderstuff Newcastle, NE3 1DH. To build your business, build your brand. Background With the increased power, and choice, of the consumer the dynamic between you and your audience […]
Zoe Packaging design
We’ve been working with the founder of Zoe since 2015 to help define, develop and launch the brand and can now show you the packaging – a key part of the communications material to help drive the brand forward. Zoe. Simple, honest sports nutrition for women. There’s a lot more to the Zoe brand than this, and once the […]
Designing the Horizon
On September 15th the Design Business Association (DBA) held what we believe will be the first of several ‘DBA Design Horizons’ events. Covering three topics of real importance for the future of the creative industries, the event was billed as a platform for open conversation between expert panels and audience. Never one to shy away […]
Galedin Veterinary
Galedin Veterinary is the product of the merger at the beginning of 2015 between two long-established veterinary practices, RentonSwan Vets and Merlin Veterinary Group. In early 2014 the two companies approached us for support and we were appointed to carry out a strategic re-brand of the two practices. The merger between RentonSwan Vets and Merlin Veterinary Group […]
Design is an investment, not a cost.
Think back over the past few years and pick a design project you’ve been involved in. Maybe you were involved in a rebranding exercise. Maybe you oversaw an interiors fit-out; perhaps it was a service design project that changed the way your stakeholders engage with you. Did the project go well? How do you know? […]
The Value of Design
The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses. They’ve found that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates. The research found that not only […]
