Wonderstuff was founded in 2009 with a vision to build a brand and design agency that adds value for clients, supports staff, and leaves the planet a little better off.

Since then we’ve worked with clients of all sizes, from gin startups based here in the North East of England to established toy manufacturers based in China. Now, after 9 years we are reflecting on everything we’ve achieved, everyone we’ve worked with, and everything we’ve learned. More importantly though – we are looking forward to what we are going to do next.


Paul Alderson


“Vision without action is a daydream. Action without vision is a nightmare.”
Japanese Proverb

For the last 4 years we’ve been separating our strategic approach from our design delivery as we knew we were making shortcuts and presumptions which didn’t provide clients with the opportunity to consider direction before they were swayed by creative approaches. During this time we’ve delivered focused work at either end of this spectrum, and often found that delivering a balance of these approaches – separate, but aligned – would add the most value.

Recently I came across this old Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare.” The proverb sums up what we’ve been thinking – and developing.

This is our vision.
We will have more conversations with clients about value, and how to create it. We will provide space for clients to find clarity on their vision, then support them to take the action needed to realise it.

This is our action.
We are developing a clearly defined approach to value design for both ourselves and our clients, making it simpler to plan, action, and measure in today’s fast-paced world.

We hope you’ll join us.

PB Alderson

Paul Alderson.
Founder.

Read a short article about when we were 8 >

If you’d like to know more about using your brand to realise your vision, email paul@wonderstuff.co or call and talk to us.