Realising a revitalised retail opportunity to support the community.


One of the UK’s leading property investors, NewRiver Retail, needed to reposition an outdated shopping centre in the heart of Erdington, Birmingham.


The client’s vision was to attract a new generation of shoppers as well as enable the outlet to pull larger retail brands into the shopping centre.


A fresh new name and identity for which injects life and enthusiasm into the retail outlet and local community.

We needed a vibrant and colourful brand to reinvigorate our Centre in Erdington and Wonderstuff delivered!
Paul Wright, Director, NewRiver Retail

Wherever you are in your brand's journey call us on +44 (0)191 447 2727