Real patient engagement with an emotive brand.

Challenge

The team involved in North East Cardiovascular Trials and Research (NECTAR) are pioneering but needed to appeal to patients and a wider audience to grow their research opportunities.

Opportunity

Creating a brand that engaged a serious issue and that fit within, but stood apart, from the crowded NHS marketplace.

Solution

The hummingbird evokes many of NECTARs values and created a strong, identifiable position, delivered across key touchpoints with a fresh, NHS based approach.

Nectar has now undertaken 127 Trials and has had 3498 patients volunteer.

Wherever you are in your brand's journey call us on +44 (0)191 447 2727