We’ve just completed work on the brand identity for Home Improvement Finance, a newly established credit broker based in Newcastle. The service helps homeowners and contractors access loans from £1,000 to £100,000 for repairs and renovation.

Following the initial briefing, the client trusted us to create the right solution to ensure that the business could move forward quickly.

The design approach is clean, simple and fresh, with a digital edge. The brand identity concept came from using blocks put together to build a home, reflecting the way that financial support can help make a house a home immediately. The home logo can also be repeated to create a background pattern.

The brand has been applied to all stationery – including business cards, letterhead and email – and the website.