Our Blog

Here you’ll find our thoughts, updates on projects, and client news.

Time is easy. Attention is hard.

Time is easy. Attention is hard. Don’t ask how your new brand agency how long the project will take. Instead, start by considering how much attention you will assign to the project. Having worked with many business owners of the

Adding value, being busy and making time.

Here at Wonderstuff, taking time to reflect on topics that matter most to us i important. Reflecting gives us a chance to understand our industry better, dig deeper into our own businesses and enrich our personal lives… Business is untidy.

Your Brand is in the Hands of Your Audience

A bird in the hand… Here at Wonderstuff, we love a great visual showing how sharp our design work looks. But we love to see the work in the hands of the audience even more. Since seeing our packaging designs

We’re Creating Strong Brands

A strong brand improves sales and can provide owners with renewed confidence in their business. A strong brand can also be colourful, engaging, and joy to create. These are the uniforms for restaurant staff, as part of a wider rebranding

Are you ready to take the leap?

Thinking of running your own agency? Are you ready to take the leap? Wonderstuff will soon be looking to grow, but we won’t be looking for a jobseeker. We’ll be looking for someone ready to take the leap and be

Stop. Look. Listen.

Not every day is about winning. Some are about planning. Some about achieving the body of work that needs to be done. Some are for stopping. Looking. Listening. To yourself and the world around you. Each week we find ourselves

Strategy gives direction. Name gives form.

Strategy gives direction. Name gives form. We’ve been working on a project to define the position, name, and identity, for an ambitious new venue in the city centre over the last few months. With some of the strategic elements and

Defining Brand Purpose

What is your brand’s purpose? Why does it exist? If making money is the first answer, then think a little harder. What motivates you or all of the individuals within the organisation to come to work everyday? What change or

Celebrating 10 Years of Wonderstuff

Ten years of gratitude. We have recently celebrated the 10 year anniversary of Wonderstuff. The last decade has provided a rollercoaster of, well pretty much everything, as we’ve enjoyed great successes with our clients and had our share of hard

Your Logo is an Asset

Apple anyone? A thought about your logo. In financial accounting, an asset is any resource owned by the business. Anything tangible or intangible that can be owned or controlled to produce value and that is held by a company to

Feeling D.E.A.D. Proud

Last night we had the pleasure of attending Black Storm Brewery’s D.E.A.D. preview opening on High Bridge Street in Newcastle last night. A great night for the preview, but beers and nibbles aside, it’s great to watch a project pull

Seeing The Bigger Picture

Wonderstuff is dedicated to allowing your brand vision come to life. We understand that as as a business owner of any size, you’re juggling a lot of priorities, and commissioning design may not be top of the list. While we

Getting Your Brand On-Shelf

Proud to once again see our work help secure supermarket listings with Black Storm Brewery now in 56 Co-op stores. Wonderstuff have supported Black Storm Brewery, working with the founder Paul Hughes, to create the branding and core range of

Layout of Branded materials for Calderdale

Highlight on: Brand Strategy

As Wonderstuff quickly approaches its tenth anniversary (how time flies!) we’ve been reflecting on how we have crafted and refined our services beyond just delivering great design work. This month we have been thinking a lot about Brand Strategy, and how we

Where Does Experience End and Expertise Begin?

Expertise. Where does experience end and expertise begin? Our founder, Paul, has been working on packaging projects for around 20 years. Many of the designs Paul has worked on – and that Wonderstuff as a team has developed – have

brand reports titled audience profiling and competitor brand analysis

Brands and Mortar

We’re currently engaged on two brand projects in Newcastle city centre – both real world, leisure-focused, environments. Bringing a real-world location to life – and ensuring that the brand, branding, building, and business aspects all align, is always an exciting

12 Beers in 12 Months

This week saw the launch of a great collaborative project we’re involved in; 12 beers in 12 months. The project brings together brewers and artists across the UK to collaborate and make 12 great beers in 12 months and is

Paul Alderson

Plus. Minus. Equals

I read at work regularly. Articles mostly, many online. Recently, a Brain Food article (the blog from Shane Parrish’s Farnham Street) covered a system which Frank Shamrock (four-time undefeated MMA champion and coach) created to develop fighters quickly and effectively. Plus,

your journey

Explore the future

I’ve been fortunate today. I’ve spent most of my day with people who want to explore their future, and understand that brand is a key element in shaping and making possible their vision. Listening and learning about what motivates people

Paul Alderson

A new year. The same you.

I think we all start this month with high hopes for the year ahead. A brand new year. A fresh start. A clean slate. Nothing to stop you. Except you. Unless the new year has caused a massive transformation in

Goodbye 2018. You’ve been a blast.

This year has provided Wonderstuff with challenges, champions, and changes. We faced difficult times in the first half of 2018, and adjusted our business accordingly, to ensure that we continued to deliver high-value brand work for clients. We enjoyed supporting