Realising a new concept and a brand with balls.

Challenge

The client had experience in buildings and renovation, an old building and a strong concept, but no prior knowledge of building a venue.

Opportunity

The Newcastle market was in need of a venue – and brand – that offered more than the usual food and drink, and Lane7 was large enough to do this.

Solution
The development of an iconic name and logo, an interior that challenged the norm, and communications that created awareness and desire before the venue opened.

Have we maximised potential? Yes.
Tim Wilks
, Owner

Development

Developing an existing Logo created by Wonderstuff for Lane7 in order to evolve their identity from the initial logo that we designed 4 years ago. Refreshing the design concepts and visuals into the present day whilst re-defining their position and updating their vision four years on. The modified logo communicates a maturing brand as the bowling and entertainment concept rolls out to more venues and attracts more customers.

Wherever you are in your brand's journey call us on +44 (0)191 447 2727