Lane7

A Brand With Balls

Lane7

A Brand With Balls

Who

Lane7

What

Brand Identity, Interior and Printed Materials

Where

Newcastle upon Tyne

When

N/A

Who

Lane7


What

Brand Identity, Interior and Printed Materials


Where

Newcastle upon Tyne


When

N/A


Why

The client had the idea, and the means, to create something from nothing. So we helped.

The client had experience in buildings and renovation, an old building and a strong concept, but no prior knowledge of building a venue.

Why

The client had the idea, and the means, to create something from nothing. So we helped.

The client had experience in buildings and renovation, an old building and a strong concept, but no prior knowledge of building a venue.

The Opportunity

The North East was missing something that offered more than just food and drink.

The Newcastle market was in need of a venue – and brand – that offered more than the usual food and drink, and Lane7 was large enough to do this.

The Opportunity

The North East was missing something that offered more than just food and drink.

The Newcastle market was in need of a venue – and brand – that offered more than the usual food and drink, and Lane7 was large enough to do this.


The Solution

Something to challenged the norm, and communications that created desire before the doors even opened.

The development of an iconic name and logo, an interior that challenged the norm, and communications that created awareness and desire before the venue opened.

The Solution

Something to challenged the norm, and communications that created desire before the doors even opened.

The development of an iconic name and logo, an interior that challenged the norm, and communications that created awareness and desire before the venue opened.

The Client

"Have we maximised potential? Yes."

— Tim Wilks
, Owner

The Client

"Have we maximised potential? Yes."

— Tim Wilks
, Owner

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