Realising a new concept and a brand with balls.


The client had experience in buildings and renovation, an old building and a strong concept, but no prior knowledge of building a venue.


The Newcastle market was in need of a venue – and brand – that offered more than the usual food and drink, and Lane7 was large enough to do this.

The development of an iconic name and logo, an interior that challenged the norm, and communications that created awareness and desire before the venue opened.

Have we maximised potential? Yes.
Tim Wilks
, Owner

Wherever you are in your brand's journey call us on +44 (0)191 447 2727