A strategic re-branding of a practice expanding its services for private clients.


After 20 years as an NHS dental practice, ‘Queensway Dental Practice’ recognised the need to re-brand in order to communicate the changing nature of their offer to clients, having expanded both their services and number of practices.


The Queensway name was retained to leverage the equity in the existing brand; with a new brand identity and definition to reflect a re-positioned organisation.


A strong brand identity to reflect Queensway’s position and vision as it continues its expansion of private services into new markets.

A clear position for an already strong organisation.

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