Queensway

Rebranding a 20-Year-Old Dental Practice

Queensway

Rebranding a 20-Year-Old Dental Practice

Who

Queensway

What

Brand Identity and Printed Materials

Where

Newcastle upon Tyne

When

N/A

Who

Queensway


What

Brand Identity and Printed Materials


Where

Newcastle upon Tyne


When

N/A


Why

Communicating the changing nature of their offer to clients, keeping a smile on their faces.

After 20 years as an NHS dental practice, ‘Queensway Dental Practice’ recognised the need to re-brand in order to communicate the changing nature of their offer to clients, having expanded both their services and number of practices.

Why

Communicating the changing nature of their offer to clients, keeping a smile on their faces.

After 20 years as an NHS dental practice, ‘Queensway Dental Practice’ recognised the need to re-brand in order to communicate the changing nature of their offer to clients, having expanded both their services and number of practices.

The Opportunity

Holding onto the equity in the existing brand, whilst reflecting the changing needs of their clients.

The Queensway name was retained to leverage the equity in the existing brand – with a new brand identity and definition to reflect a re-positioned organisation.

The Opportunity

Holding onto the equity in the existing brand – whilst reflecting the changing needs of their clients.

The Queensway name was retained to leverage the equity in the existing brand – with a new brand identity and definition to reflect a re-positioned organisation.


The Solution

A strong brand identity to help solidify Queensway's position and keep a smile on everyone's face.

A strong brand identity to reflect Queensway’s position and vision as it continues its expansion of private services into new markets.

The Solution

A strong brand identity to help solidify Queensway's position and keep a smile on everyone's face.

A strong brand identity to reflect Queensway’s position and vision as it continues its expansion of private services into new markets.

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

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