Realising a wholesale vision through industry regulations.

Challenge

Although experienced and knowledgeable of their product and industry, our client was entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations. A visual identity was needed to set their product range apart from their competitors allowing Vapourcore to challenge to be the market leader on a wholesale basis.

Opportunity

Creating a strong and credible visual identity that carries a “wholesale” look and feel which can then be applied through various ranges of hardware and e-liquids whilst accommodating the TPD regulations.

Solution

Through a trend forecasting process a clean and contemporary visual identity was developed including flexibility with a strong mark and supporting logotype. These elements alongside a considered colour palette were then applied across Gen 2 and Gen 3 product ranges, also developing sub-brands for each range including name creation for e-liquid ranges and hardware devices.

A strong, clean identity was created to reflect the vision of the brand.

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