Vapourcore

Smoking the Competition

Vapourcore

Smoking the Competition

Who

Vapourcore

What

Visual Identity and Packaging

Where

United Kingdom

When

N/A

Who

Vapourcore


What

Visual Identity and Packaging


Where

United Kingdom


When

N/A


Why

Entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations.

Although experienced and knowledgeable of their product and industry, our client was entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations. A visual identity was needed to set their product range apart from their competitors allowing Vapourcore to challenge to be the market leader on a wholesale basis.

Why

Entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations

Although experienced and knowledgeable of their product and industry, our client was entering a highly competitive market place as a new brand, at a time when the government were introducing strict new regulations. A visual identity was needed to set their product range apart from their competitors allowing Vapourcore to challenge to be the market leader on a wholesale basis.

The Opportunity

A visual identity that carries a “wholesale” look and feel, whilst adhering to new regulations.

Creating a strong and credible visual identity that carries a “wholesale” look and feel which can then be applied through various ranges of hardware and e-liquids whilst accommodating the TPD regulations.

The Opportunity

A visual identity that carries a “wholesale” look and feel, whilst adhering to new regulations.

Creating a strong and credible visual identity that carries a “wholesale” look and feel which can then be applied through various ranges of hardware and e-liquids whilst accommodating the TPD regulations.


The Solution

Through a trend forecasting process, a clean and contemporary visual identity was developed – including flexibility with a strong mark and supporting logotype.

Through a trend forecasting process a clean and contemporary visual identity was developed including flexibility with a strong mark and supporting logotype. These elements alongside a considered colour palette were then applied across Gen 2 and Gen 3 product ranges, also developing sub-brands for each range including name creation for e-liquid ranges and hardware devices.

The Solution

Through a trend forecasting process, a clean and contemporary visual identity was developed – including flexibility with a strong mark and supporting logotype.

Through a trend forecasting process a clean and contemporary visual identity was developed including flexibility with a strong mark and supporting logotype. These elements alongside a considered colour palette were then applied across Gen 2 and Gen 3 product ranges, also developing sub-brands for each range including name creation for e-liquid ranges and hardware devices.

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

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