Building a challenger brand in readiness for launch.


A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.


Although the market for male fitness supplements is buoyant and crowded, 
our client had identified a requirement in the market for a supplement designed for, and aimed at, women.


A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.

A well positioned creative solution, for a growing market

Wherever you are in your brand's journey call us on +44 (0)191 447 2727