Zoe™

A Fitness Supplement for Women

Zoe™

A Fitness Supplement for Women

Who

Zoe™

What

Brand Identity and Name

Where

Online

When

N/A

Who

Zoe™


What

Brand Identity and Name


Where

Online


When

N/A


Why

Understanding what they want to achieve, but not how to use brand to achieve it.

A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.

Why

Understanding what they want to achieve, but not how to use brand to achieve it.

A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.

The Opportunity

Capturing a space in the women's supplement industry – and going for it.

Although the market for male fitness supplements is buoyant and crowded, 
our client had identified a requirement in the market for a supplement designed for, and aimed at, women.

The Opportunity

Capturing a space in the women's supplement industry – and going for it.

Although the market for male fitness supplements is buoyant and crowded, 
our client had identified a requirement in the market for a supplement designed for, and aimed at, women.


The Solution

Engaging with a forgotten audience through the use of strategy and design.

A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.

The Solution

Engaging with a forgotten audience through the use of strategy and design.

A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

The Client

"Wonderstuff knew what we wanted to achieve and more..."

“Starting a business seemed like a good idea, until we realised that we didn’t have a clue what our brand should look like. Wonderstuff advised, supported and even came down to our gym to get a feel for our company. We couldn’t be happier with the results and continue to call on Wonderstuff for help. I wouldn’t hesitate to recommend Wonderstuff to anyone.”

— James Hamer, Owner

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