TOMS: The One for One Company®

TOMS: The One for One Company®

91% of millennials today prefer to buy from companies associated with a social cause. 72% of consumers would recommend a brand that supports a good cause over one that doesn’t. Knowing the ‘why’ of your company and allowing it to take centre-stage can have a huge impact on the success of a brand in today’s market. […]

An Age of Aesthetics

Starry Night by Van Gogh – An Age of Aesthetics | How We Add Value

“The reality is that graphic design is a profession wholly in thrall to its own visions of formal beauty. Beauty is the single quality designers most value and crave” – Rick Poynor   As Jeffery Keedy said, we are living in an ‘age of aesthetics’, and as designers it is inherently within our nature to […]

When Life Gives You Lemons…

A Thing of Beauty | The Juicy Salif

In the run up to Valentine’s Day, with all this talk about love, we got thinking about beauty. Not just beautiful people, but beautiful brands. But what really is beauty, and what value does it hold in today’s heavily oversaturated visual culture? Lets discuss aesthetics – a branch of philosophy that deals with art, beauty, […]