Our blog

Our thoughts, updates on projects, and client news.

Wear your own brand

You have a brand. You committed to it the day you started your business. A month, a year, or a decade ago. It is unique, and it is yours.But do you wear it with pride? Share it with everyone you meet? You have to

ghost skateboard design

G H O S T S – Live Art Event

ONE NIGHT UNLIMITED POSSIBILITIES. On Thursday 28th October 2021, five artists each brought a skateboard ghost to life using their own creative style. They were hard at work in front of a live audience where the public and like-minded creatives

Rise and Design. Food and Drink Packaging

Effective Design in the Food and Drink Sector

Our founder, Paul Alderson, delivered a talk on effective design on Friday 20th April 2018 for Rise & Design: Design in the Food and Drink sector, with our client Liam Sherriff, Managing Director of Natural Nutrients. Together with Liam and

Know Why. Then Do.

Use strategy with action to realise your vision

Wonderstuff was founded in 2009 with a vision to build a brand and design agency that adds value for clients, supports staff, and leaves the planet a little better off. Since then we’ve worked with clients of all sizes, from

Starry Night by Van Gogh – An Age of Aesthetics | How We Add Value

An Age of Aesthetics

“The reality is that graphic design is a profession wholly in thrall to its own visions of formal beauty. Beauty is the single quality designers most value and crave” – Rick Poynor   As Jeffery Keedy said, we are living

Define your vision and act on it

I love the old Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare”. I have seen clients over-invest in both strategy (vision) and delivery (action) to the detriment of the other. This almost always ends

Review and refocus Brand Vision

Review and Refocus

How does an organisation know it is driving in the right direction towards business success and brand vision? Commonly, energies and enthusiasm power the initial development of written strategies and associated plans. Having done this, it can be easy to

Health Packaging Design

Creating health-focussed branding, and packaging design

Natural Nutrients packaging design Natural Nutrients appeared on Dragon’s Den and left with two Dragons under their belt. They had also secured interest in their Protein Popcorn from a high street retailer. And, while they had the interest, the Natural Nutrients team understood

Know your audience

You talkin’ to me?

A Wonderstuff 365 article. Make them count. When Robert De Niro delivered those words in Taxi Driver over 30 years ago it made such a huge impact on the audience that his performance still echoes on their lips today. De

A Thing of Beauty | The Juicy Salif

When Life Gives You Lemons…

In the run up to Valentine’s Day, with all this talk about love, we got thinking about beauty. Not just beautiful people, but beautiful brands. But what really is beauty, and what value does it hold in today’s heavily oversaturated

Brand Love

Pop the question this Valentine’s Day

We’re devoting Wednesday 14 February to the pursuit of love. Brand Love. Every organisation wants to create experiences that help staff and customers fall in love with who they are and what they have to offer. We want them to

On Purpose

We have delivered a series of brand sprints this January to different size businesses in a range of sectors. What we have heard loud and clear from the people we have met in these sessions, is their desire to find

Rise and Design in Harrogate

The Sun Pavilion in Harrogate was the fantastic venue for last Friday’s Rise and Design hosted by Design Network North. We were one of the guest speakers, with the theme being Food and Drink. Appropriately arriving as the sun rose,

Season’s Meetings*

Our second annual Season’s Meetings* finished today. Our celebration of goodwill and festive spirit – we have welcomed in our clients, business friends, and local businesses, to hold one of their December meetings at Wonderstuff. As well as an opportunity

Talking Touchpoints

Yesterday’s NEExpo was a great opportunity for networking and sharing business conversation. There were over 200 stands, and we had some excellent chats with people about their brand and communications – hearing about a diverse range of individual challenges. We

Durham Strawberry & Pink Pepper Gin

Design improves sales

Effective design has purpose. To improve communication between your organisation and your audience. Jess (Durham’s Head Distiller) knew that the landscape for gin had changed and knew that to improve the sales of Durham Distillery’s Summer Fruit Cup, they needed a new label

Design Sprint

Here’s a peek at an identity we delivered through a design sprint. Fast paced and built to deliver results, our design sprints help our clients play an integral part in the creative process – and more importantly for their business

Brand Vision Workshop

Why I do this

Growing, pruning, and running a design business After 8 years growing, pruning, and running a design business I want to help other founders find their purpose, and move towards it. For most organisations to achieve their goals they have to

Brand Sprints at Entrepreneurial Spark

We had an inspirational morning running a Brand Sprint at Entrepreneurial Spark last week.  On one of the hottest days of the year, we kicked away with 3 hours of fast and focussed thinking, talking and writing.  Working with 6 distinct business entrepreneurs

Design Means Business

  Yesterday’s Design Means Business conference at the Northern Design Centre was excellent. A day full of insight and inspiration from from a range of excellent speakers, from futurologists to experts in serious play. There was so much to take

Northumbria Uni Photo Shoot

  Great to have Kieran Brookes from Northumbria Uni with us last week. He was shooting his final major project in our studio and kitchen. His concept for helping office based workers engage with their food and change eating habits

Launch it. Revive it. Sprint it.

  As a brand and design consultancy, making the case to business owners on the importance of strategic design is one thing, convincing them on the value and importance of defining their brand is much more complex. So, to show

Durham Distillery – Strawberry and Pink Pepper Liqueur

Summer is just around the corner and with that in mind we are pleased to share our recent work for Durham Distillery. A new product launched to add to an already reputable range, the Strawberry and Pink Pepper Liqueur has been inspired by the teams love for