Beautiful Betty

Rebranding an established retail brand.
Who
Beautiful Betty
What
Brand Identity, Exterior and Interior Signage, Print Material, Website
Where
North East England
Why

A growing salon business needs a brand that reflects it’s values

The old Beautiful Betty branding was lovely, however lacked personality and confidence. Haley wanted a brand that conveyed strength, and empowered her clients.
The Opportunity
Rebranding to improve brand recognition and sales
As an established brand in a beautiful listed building provided a great starting point to develop a modern brand that Haley could use to further build the business in it’s retail store and it’s new online channel.
The Solution

Fresh bold typography forms the basis of the new identity, providing individuality and personality

One of Beautiful Betty’s core beliefs is that beauty is from within. Every person is different. We portrayed this by not just creating one logo, but a versatile brand identity. Clean organic images and hand drawn icons build on the visual language to create a rich style to reflect the products and salon services.