Celebrating Fifteen Years Of moving brands forward
Celebrating Fifteen Years

Long-Lasting Goals Through Personal Fitness.

Fitness Made Personal.


Brand Position, Brand Identity, Print, Website Design.

North East England

Hamer needed an identity and website to help it hit the ground running as a new personal fitness brand.

Experienced at owning and running fitness businesses, James and Emma Hamer approached us to help them develop a strong visual presence for their new one to one personal training business, Hamer.

The Opportunity

Build confidence in the business and brand – and their clients.

Hamer wanted to differentiate itself from the numerous ‘convenience’ gyms now well established in Newcastle. We worked with them to develop a fresh approach to their identity, reflecting the one-to-one training they offer.

The Solution

A personable yet passionate and energetic brand identity with ‘personalisation’ at the forefront of everything they do. Fitness Made Personal.

Working closely with the brand values and beliefs to create an identity that shows as much grit and determination as the personal trainers themselves. With a statement colour palette and a strong typographic logo that incorporates a dumbbell into the key letterform, Hamer is ready to face each clients’ personal challenge.