Brand Identity, Packaging
To benefit men and support C.A.L.M. through a collaborative project with beer.
When Paul Hughes heard that a seemingly happy close friend committed suicide, he wanted to do something to help, and to raise awareness.
The team at Black Storm wanted to remind everyone they could that other options are available, and use their beer, audience, and friends to bring people together.
The goal was to raise funds to provide more support to the 4000 men each year that believe that suicide is the only option.
Work with brewers and friends across the UK to raise awareness and funds to support The Campaign Against Living Miserably (CALM). Leading a movement against suicide.
Paul Hughes took it upon himself to organise with some brewing mates across the country to brew 12 amazing beers. This would generate awareness within the industry, their network of suppliers, supporters and their customers, and raise funds to support the charity.
A collectable, collaborative range to raise awareness of C.A.L.M, provide support to the charity, and encourage men to talk.