Celebrating Fifteen Years Of moving brands forward
Celebrating Fifteen Years


Creating a private label supplements brand.

Brand Name and Identity, Packaging, Website, Print Collateral, Exhibition
North East England

Branding a supplement business

John needed to create a new business to business brand for the private label supplement market. After running a successful private label brand himself and building a strong private label offering for clients he knew it was time to separate the businesses for their future growth.

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The Opportunity

Build a new brand to make substantial business impact

A new brand would make substantial impact for Troo Healthcare, from both a business and brand perspective, providing a launchpad for long term, sustainable, growth. We worked through a thorough collaborative approach on the brief and execution to ensure the launch of the brand impacted John’s goals.
The Solution

A confident, bold and effective identity that invites others to put their own stamp on the products.

Nutribl was chosen as the right name – short, simple, and unique. Nutribl allowed for a short domain and paralleled the simplicity the business would provide it’s customers to help them build private label nutritional supplement businesses.

A strong black and white theme was developed to reflect the ‘white label’ solution the business provided and applied across all touch points for the launch exhibition, which delivered great results for John with a raft of enquiries and new business. Further work has been invested in to design the full website with plans to develop this further.