Queensway
Rebranding a 20-Year-Old Dental Practice
Who
Queensway
Queensway
What
Brand Identity and Printed Materials
Brand Identity and Printed Materials
Where
Newcastle Upon Tyne
Newcastle Upon Tyne
Why
Communicating the changing nature of their offer to clients, keeping a smile on their faces.
After 20 years as an NHS dental practice, ‘Queensway Dental Practice’ recognised the need to re-brand in order to communicate the changing nature of their offer to clients, having expanded both their services and number of practices.
The Opportunity
Holding onto the equity in the existing brand, whilst reflecting the changing needs of their clients.
The Queensway name was retained to leverage the equity in the existing brand – with a new brand identity and definition to reflect a re-positioned organisation.
The Solution
A strong brand identity to help solidify Queensway’s position and keep a smile on everyone’s face.
A strong brand identity to reflect Queensway’s position and vision as it continues its expansion of private services into new markets.
