Zoe™

A Fitness Supplement for Women.

Who
Zoe™

What
Naming, Identity, Packaging and Website

Where
North East England

Why

Dave wanted to develop a brand, visual identity, and packaging for female focussed sports nutrition.

A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.

The Opportunity

Capturing a space in the women’s supplement industry – and going for it.

Although the market for male fitness supplements is buoyant and crowded, 
our client had identified a requirement in the market for a supplement designed for, and aimed at, women.

The Solution

Engaging with a forgotten audience through the use of strategy and design.

A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.