A Fitness Supplement for Women.
Who
Zoe™
What
Naming, Identity, Packaging and Website
Where
North East England
A start-up company with a new product to develop for market launch. The client understood what they wanted to achieve, but not how to use a brand to achieve it.
Although the market for male fitness supplements is buoyant and crowded, our client had identified a requirement in the market for a supplement designed for, and aimed at, women.
A strong name and visual presence was created – designed with industry insight and strategically positioned to engage with an identified audience and capture a space in the market.
1 Salters Road, Gosforth, Newcastle upon Tyne, NE3 1DH