As companies grow, their original brand can cease to reflect what the business has become. Sometimes creating a whole new brand is necessary if there’s a new business direction. Another approach is allowing the existing brand to evolve – retaining familiar elements that still reflect the business for continuity, and setting them within a new context.

Opal, a managed service provider (MSP) whose expertise is infrastructure, cloud and IT support, began working with us in January to do just this to better communicate the business to clients worldwide.

Working closely with Opal’s senior team we took elements of the previous identity and created a fresher and more flexible logotype, icon, and colour palette, reflecting the fluidity of IT needs based on a structured core.

The branding has now been applied across the company from the website and print to exhibition materials and outdoor signage.

Opal managing director Andy Metcalfe said: “Our aim is to provide the best advice, solutions and support to our clients, enabling them to focus on their business.

“The new brand still reflects our values around trust and reliability, established when we set up the business in 2008, and has brought our presentation right up to date helping us to prepare for the future.

“I believe the guys at Wonderstuff understood from the start what we were about and how our business messaging is constantly evolving as technology moves on. They understood where we position ourselves against other MSPs and how to get the message to our clients and future opportunities more clearly.

“Wonderstuff were recommended to us by one of our clients, Bernard Interiors, who had recently updated their brand. I looked at the other work Wonderstuff had produced and was happy to engage with them. I’m very pleased we did!”  

Read more about this project in our case study

Putting brands to work for wellness