Troo Healthcare, an established supplement brand, began working with us in July 2019 to revitalise their brand identity, packaging and website. Since their launch over 10 years ago, the supplement market has become increasingly competitive.
John North, director of Troo Healthcare commented: “We needed to increase standout for the products online and in health shops, giving a positive message to our existing customers and attracting new interest in the brand.
“Ideally people using supplements should do so consistently to acquire the nutritional benefit they are searching for. Attractive packaging that helps people to remember to do this is also an important part of the product.”
There are currently over 70 Troo Healthcare products and over 200 SKUs. A strong visual approach across the range was needed to give the products much more impact when seen together, and to promote recognition that they are part of the same high quality brand.
We streamlined the logo and designed an adaptable identity system using bright, abstract patterns to be used across all materials. This included the packaging and replaced the original photographic treatment on the labels. The logo icon adapts subtly to match the changing colour palette for the different products.
John added: “We’re really happy with the new branding and we’ve already had a lot of good feedback about it.”
Read more about this project in our case study.