Creating your own brand merchandise can add value for your business and your audience. And the benefits far outweigh the investment needed.
Here are five great reasons to create branded merch;
#1 Reinforce Your Brand Identity
Branded merchandise, such as t-shirts, hats, and tote bags, can help to make your brand more visible and recognizable. This can lead to increased brand loyalty and awareness.
#2 Effective Marketing Tool
When people wear or use your branded items, they become walking advertisements for your brand. This can lead to increased exposure and visibility, which can help to attract new customers.
#3 Build Deeper Connections
Offering items that align with your brand values and messaging can help to connect with your customers on a more personal level. This can increase customer loyalty and help build a stronger community around your brand.
#4 Additional Revenue
Selling branded items can create a new stream of income, especially valuable for small businesses or startups looking for ways to generate additional revenue.
#5 Creative Opportunity
Creating your own brand merchandise can be a fun and creative experience, allowing you to experiment with different designs and products to reflect your brand’s personality and style.
In conclusion, branded merchandise can be a powerful tool for any business looking to grow and thrive in today’s competitive marketplace. By reinforcing your brand identity, creating compelling marketing opportunities, generating additional revenue, building deeper connections, and having a creative outlet, branded merchandise can add value for both your business and your audience.
And if your teenager starts stealing your business merch – that’s a good sign 🤣
Where to start?
Your merch should be part of your plan, with clear use cases, and marketing to support it’s roll out. Then once you’ve got your designs (make it wearable first, logo second) you need a good supplier – we’ve recently been working with Sticker Mule for Stickers and pins, and Get a Grip Studio for sustainable clothing – see the links below;