Brand & Design Inspiration for 2023

Get off the starting blocks Sometimes all you need is a little inspiration to help you get off the starting blocks. So we’ve collected some of the best websites, posts and articles about Brand and Design in 2023 to help you kick-start your brands’ momentum in the new year. BehanceGraphic Design Trends – 2023 Master […]

Green Friday

Go Green for Black Friday? “Every year the confusion and chaos of Black Friday descends upon the European population, causing lots of frantic and often needless spending – and even, disappointingly, violence. But beneath this more widely reported façade, there is a growing movement away from these impulsive and sometimes damaging behaviours, and towards a […]

ART X SPORT 2022

Wonderstuff are bringing art and sport together in 2022 to celebrate the Rugby League World Cup. Following on from our successful ART X SPORT 2021 live art event Wonderstuff are again bringing art and sport together in 2022 to celebrate the Rugby League World Cup and raise funds for Newcastle Rugby Foundation. This year we’re working […]

Effective design is priceless

packaging design expertise

I just found a packaging range for children we created 10 years ago that is still in use. Strong, effective packaging design adds value by;• Building a recognisable range• Increasing customer retention• Reducing investment needed in ‘rebranding’ to stay ‘trendy’ And I’m pleased as punch to again see that our work lasts.

Wear your own brand

You have a brand. You committed to it the day you started your business. A month, a year, or a decade ago. It is unique, and it is yours.But do you wear it with pride? Share it with everyone you meet? You have to love your brand – because if you don’t, why should your audience? Why bother? As a […]

Supersized Public Art

Public Art Gosforth

We need your support. Help us create Gosforth’s largest piece of public art. Now is the time to bring a real sense of pride and public spirit by creating and installing a large wall mural to transform Gosforth. Flintlab Coworking Space opened in Gosforth in 2018, and after the change in road layout at Gosforth […]

Your Brand Ripples

Be clear on your customer journey, and where your brand, your position, your marketing, and your sales channels all make an impact. Pick the most important point in your customer’s journey, then work out from there to make sure all your touchpoints align and add the right amount of value. Think of your key touchpoint […]

healthmonitr™ | A collaboration project

healthmonitr™ is a project we’re proud to be collaborating with one of our clients on in an effort to support businesses, their staff, and their customers during the pandemic. It’s aim is to help to protect staff, and provide confidence to customers. The name and identity (the logo represents several relevant parts of the app’s […]

Moving forward.

We’re almost into May and while this year has been unlike any other, here at Wonderstuff, we are still focussed on helping owners use their brand, and design, to keep moving forward. Regardless of timing, grant funding towards the work you need for your business is always beneficial. We’ve worked with several clients this year, […]

Managing Your Brand.

As new ways to work have engulfed the past weeks, those of you who manage a team, communications and your brand assets, might have found that not all your assets can be easily found. As part of our brand identity projects, we often deliver brand guidelines, and have delivered these as an online resource for […]

How can we help you right now?

We might be in lockdown, but we can still create opportunities for each other. I started Wonderstuff 11 years ago (this month) to add value for business owners, through brand and design. We are all facing our own challenges right now, but my vision hasn’t changed.  Rather than sit and wait for ‘business as usual’ I’m exploring, and […]

Work featured on CreativePool

It’s always nice to see our work featured.  This time we’re featured on global design site CreativePool, alongside agencies I’ve respected and admired for years, including Mother, B&B studio, Coley Porter Bell and more. The project featured is the rebranding of Newcastle based world street food retailer Canaca. You can see us on CreativePool here Or read more about […]

12 Beers in 12 Months

This week saw the launch of a great collaborative project we’re involved in; 12 beers in 12 months. The project brings together brewers and artists across the UK to collaborate and make 12 great beers in 12 months and is the brainchild of Paul Hughes, founder of Black Storm Brewery. Paul put in the work […]

Plus. Minus. Equals

Paul Alderson

I read at work regularly. Articles mostly, many online. Recently, a Brain Food article (the blog from Shane Parrish’s Farnham Street) covered a system which Frank Shamrock (four-time undefeated MMA champion and coach) created to develop fighters quickly and effectively. Plus, minus, equals. His idea is this; To improve and internalise the form and technique you […]

Explore the future

your journey

I’ve been fortunate today. I’ve spent most of my day with people who want to explore their future, and understand that brand is a key element in shaping and making possible their vision. Listening and learning about what motivates people (their why), alongside the audience they want to serve (who), always provides real insight into […]

A new year. The same you.

Paul Alderson

I think we all start this month with high hopes for the year ahead. A brand new year. A fresh start. A clean slate. Nothing to stop you. Except you. Unless the new year has caused a massive transformation in you (think teen wolf) then you are still you. The same one as last year.  […]