Make Plan. Take Action.
As we stride confidently from quarter to quarter, it’s the ideal time to craft a straightforward yet effective marketing plan for the next three months. Below we’ve shared a simple 5-step process and a one-page marketing plan template for you to get started. Dive into our simple 5 step process; Not sure where to start – […]
Make more with less
We’re exploring new ways to help you reach your audience. With AI tools, including ChatGPT, Adobe Firefly, Midjourney, and Runway, to help us bring ideas to life more efficiently, and effectively. These tools are improving every month and we’ll keep testing, trialling, and learning, to support our clients. Below are a selection of images we’ve made using […]
Position Brave
My conversations with clients over the last few months have almost all circled back to positioning. And from there, to being brave. Many conversations start with the outputs – a new name, a new logo, a refreshed look and feel, packaging design, a website, and as we talk, the question of audience, and then position […]
Is Your Wellness Brand Missing Out on a Merchandise Opportunity?
Scouring for inspiration this week on Dieline, our go-to place for packaging ideas, we stumbled upon their 2023 Holiday Gift Guide; The Merch Edition. This got us pondering, “Should your wellness brand venture into merch?” Here’s our perspective. ✅ Yes, It’s a Golden Opportunity Crafting merchandise isn’t just about slapping your logo on a shirt. […]
Launching a New Brand: The Journey of ManAlive! Men’s Health Supplement
There’s an undeniable thrill in launching a new brand and product, especially when it’s designed to improve people’s lives. Today, we’re spotlighting Sophie and Damien, the dynamic duo behind ManAlive!, a revolutionary men’s health supplement. The Genesis of ManAlive!: A Blend of Research and Innovation Sophie and Damien embarked on their journey with extensive research, […]
How new experiences can improve your customers’ journey and boost customer retention
We’ve had a few conversations recently around approaches to rebranding, and one question we often ask is; When was the last time you reviewed your customer journey? In this post, we’re zeroing in on this question: and how utilising new experiences can enhance your customers’ journey and boost customer retention. 👟 Walk in Your Customers’ Shoes: Take […]
Winter is coming…
Sorry for the Game of Thrones reference. It seems we’ve gone from summer to autumn in a matter of days, and there is no doubt that the busiest sales season of the year is just over the horizon. We’ve even started receiving Christmas-based newsletters already… If you don’t have your plans in place, and campaign creation […]
Closing Projects
While we all get excited about the start of a new project, where there are objectives to achieve and creative juices to flow, the end of a project is just as important. When we launched beantale coffee roasters the project wasn’t over. The project worked through the brand position, branding, packaging, and Shopify website amongst other […]
Make your brand a Summer hit
There is little doubt that organised brands are already planning for the last half of the year when there are some of the biggest sales opportunities. While all the regular events should be planned into every brand’s marketing calendar, keeping capacity for trending moments can also help keep your brand in your customers mind. Gymshark […]
Why your brand needs its story
Stories have the power to captivate, inspire, and move people to action. Whether it’s through literature, film, or personal anecdotes, stories have the ability to connect with people on a deep and emotional level. When it comes to building a brand or disrupting an empire, stories can be a powerful tool to differentiate yourself from […]
Zippo – Move into Wellness
How could Zippo move into wellness? Well, they could leverage their reputation for rugged, durable lighters and create a line of candle products that allow customers to use their Zippo more, at home or away. Here’s how they could do that: Candles with Zippo’s signature design – Zippo could create a line of candles that […]
Why Merchanside is worth investing in for your brand
Creating your own brand merchandise can add value for your business and your audience. And the benefits far outweigh the investment needed. Here are five great reasons to create branded merch; #1 Reinforce Your Brand Identity Branded merchandise, such as t-shirts, hats, and tote bags, can help to make your brand more visible and recognizable. […]
Why art and sport should collaborate more
Art and sport may seem like two completely different domains, but they share a lot of similarities. Both are forms of self-expression and have the power to bring people together, inspire creativity, and encourage healthy lifestyles. More recently, there has been a growing trend of collaboration between art and sport, resulting in some exciting opportunities […]
Barbour – Move into Wellness
How could Barbour move into wellness? Known for their rugged and functional clothing and accessories, they have the potential to disrupt their position in the market by branching out into the functional fitness equipment market while staying true to their core values as a family business and the unique values of the British countryside. Here’s […]
Thanks Chat GPT 🤖
With all the exploration and talk about AI, we asked Chat GPT to tell us about Wonderstuff. Here’s what it told us… “Wonderstuff is a UK-based design agency that specializes in branding, graphic design, and website design. They have been in business since 1999 and have worked with clients in various industries, including hospitality, education, […]
2023 Is Picking Up Speed. What’s Your Destination?
As we approach the end of the first quarter of 2023, it’s clear that this year is picking up speed in the world of design and marketing. Many businesses and brands are experiencing a surge of momentum as they shift their focus towards creating more engaging and visually stunning content to capture the attention of […]
