Know your purpose and act on it.
Wonderstuff has always had purpose, but now more than ever, I believe it’s important that we’re clear about it. Having worked in the design and advertising industry for over 20 years, I have witnessed many times the challenges clients face when they buy design. There is a problem in how clients buy and how agencies […]
Use strategy with action to realise your vision
Wonderstuff was founded in 2009 with a vision to build a brand and design agency that adds value for clients, supports staff, and leaves the planet a little better off. Since then we’ve worked with clients of all sizes, from gin startups based here in the North East of England to established toy manufacturers based […]
Creating health-focussed branding, and packaging design
Natural Nutrients packaging design Natural Nutrients appeared on Dragon’s Den and left with two Dragons under their belt. They had also secured interest in their Protein Popcorn from a high street retailer. And, while they had the interest, the Natural Nutrients team understood that their branding and packaging design needed developing to make the most of the opportunities […]
You talkin’ to me?
A Wonderstuff 365 article. Make them count. When Robert De Niro delivered those words in Taxi Driver over 30 years ago it made such a huge impact on the audience that his performance still echoes on their lips today. De Niro wasn’t expressing his opinion on organisations communicating to their audiences, but his message is […]
Design improves sales
Effective design has purpose. To improve communication between your organisation and your audience. Jess (Durham’s Head Distiller) knew that the landscape for gin had changed and knew that to improve the sales of Durham Distillery’s Summer Fruit Cup, they needed a new label – with a name that suited the market. As their long-term brand partner we worked with […]
Design Sprint
Here’s a peek at an identity we delivered through a design sprint. Fast paced and built to deliver results, our design sprints help our clients play an integral part in the creative process – and more importantly for their business – make progress. There are times when a design sprint is more suitable than a […]
Why I do this
Growing, pruning, and running a design business After 8 years growing, pruning, and running a design business I want to help other founders find their purpose, and move towards it. For most organisations to achieve their goals they have to align their business and brand – for all their audiences – to create the best […]
Northumbria Uni Photo Shoot
Great to have Kieran Brookes from Northumbria Uni with us last week. He was shooting his final major project in our studio and kitchen. His concept for helping office based workers engage with their food and change eating habits has huge potential.
Realise your vision. Every day.
A Wonderstuff 365 article. Make them count. 8 years in, and every day is still the first. For 8 years I’ve worked to build an organisation that looked after its people and helped its clients use their brand to their advantage. When I started Wonderstuff my personal experience had been projects such as branding an […]
The value of design for SME’s
Good design proves its value over the long term for SME’s. This work for long term client of ours – Redford – has been in use for over 5 years of use, and it is still delivering the brand as clearly now as it did then. Invest in your brand.
For business growth, budget for ‘brand’.
A Wonderstuff 365 article. Make them count. As one (financial) year ends… While managers are focussed on achieving goals for this financial year, most boards – and owners – spend these last months planning the year ahead. Planning to invest in growth? Planning usually includes the growth of the organisation, and the resources required to […]
Sneek peek at new e-liquids range packaging design
Here’s peek at some of our recent work for Vapourlites – their Hi VG packaging range. This is part of a much larger project to reposition the brand ready for new legislation coming into effect in May 2017. To date the project has included name generation, brand identities, label, carton and outers packaging and point of sale […]
Your brand definition will stop you.
A Wonderstuff 365 article. Make them count. What is Brand Definition? Everyone involved in running a business, or managing an organisation, knows it’s important to know what to do; but it’s more important to know what not to do. Your Brand Definition helps you, your staff, and your audience understand what drives your organisation, and […]
You’re a designer. Now be Wonderstuff.
We see a future where all SME’s understand their brand and use it to help achieve their goals. We now need an experienced, multi-skilled designer to join our Newcastle team. We work with SME clients who realise that the right growth for their organisation is dependent on communicating and sustaining their brand; across brand […]
Vapourcore E-Liquid Packaging
Another peek at one of long term projects. We’ve been working with the Vapourcore team for several months to develop their branding and implement it across a range of packaging and communications material – all to launch the brand as a serious contender in the market. Like the Zoe project, there’s a lot more to the […]
Zoe Packaging design
We’ve been working with the founder of Zoe since 2015 to help define, develop and launch the brand and can now show you the packaging – a key part of the communications material to help drive the brand forward. Zoe. Simple, honest sports nutrition for women. There’s a lot more to the Zoe brand than this, and once the […]
