Goodbye 2018. You’ve been a blast.
This year has provided Wonderstuff with challenges, champions, and changes. We faced difficult times in the first half of 2018, and adjusted our business accordingly, to ensure that we continued to deliver high-value brand work for clients. We enjoyed supporting clients who won awards for their products and services, secured listings in major supermarkets, and […]
Recent brand and design projects
Wonderstuff have been working across a range of brand and design projects recently which have included; Identity Design for a digital platform Packaging Design for beer Interior Concepts for food retail Wayfinding for a luxury care home Event Marketing Materials for business services Brand Consultancy for professional services Here’s a peek at some of what we’ve been […]
Supporting young talent
There’s a lot of talent out there. And we’ve just had the pleasure of meeting some. Recently Charlotte – a photography student – spent a month with us learning, practicing, and improving her skills. Charlotte’s focus was on portraits but wanted to explore and develop her skills in other areas. As a brand and design business, with […]
Know your purpose and act on it.
Wonderstuff has always had purpose, but now more than ever, I believe it’s important that we’re clear about it. Having worked in the design and advertising industry for over 20 years, I have witnessed many times the challenges clients face when they buy design. There is a problem in how clients buy and how agencies […]
Effective Design in the Food and Drink Sector
Our founder, Paul Alderson, delivered a talk on effective design on Friday 20th April 2018 for Rise & Design: Design in the Food and Drink sector, with our client Liam Sherriff, Managing Director of Natural Nutrients. Together with Liam and his team we’ve helped them transform from a small scale supplements business to a significantly […]
Use strategy with action to realise your vision
Wonderstuff was founded in 2009 with a vision to build a brand and design agency that adds value for clients, supports staff, and leaves the planet a little better off. Since then we’ve worked with clients of all sizes, from gin startups based here in the North East of England to established toy manufacturers based […]
Review and Refocus
How does an organisation know it is driving in the right direction towards business success and brand vision? Commonly, energies and enthusiasm power the initial development of written strategies and associated plans. Having done this, it can be easy to assume that matters are therefore taken care of by those delivering the plan. However, strategies […]
Creating health-focussed branding, and packaging design
Natural Nutrients packaging design Natural Nutrients appeared on Dragon’s Den and left with two Dragons under their belt. They had also secured interest in their Protein Popcorn from a high street retailer. And, while they had the interest, the Natural Nutrients team understood that their branding and packaging design needed developing to make the most of the opportunities […]
Pop the question this Valentine’s Day
We’re devoting Wednesday 14 February to the pursuit of love. Brand Love. Every organisation wants to create experiences that help staff and customers fall in love with who they are and what they have to offer. We want them to only have eyes for us, make a binding commitment and never stray. So, this Valentine’s […]
On Purpose
We have delivered a series of brand sprints this January to different size businesses in a range of sectors. What we have heard loud and clear from the people we have met in these sessions, is their desire to find ways of not just stating their purpose and values, but demonstrating them in experiences that […]
Rise and Design in Harrogate
The Sun Pavilion in Harrogate was the fantastic venue for last Friday’s Rise and Design hosted by Design Network North. We were one of the guest speakers, with the theme being Food and Drink. Appropriately arriving as the sun rose, the magnificent lofted glass ceiling shone light on us all as we prepared to listen […]
Talking Touchpoints
Yesterday’s NEExpo was a great opportunity for networking and sharing business conversation. There were over 200 stands, and we had some excellent chats with people about their brand and communications – hearing about a diverse range of individual challenges. We ran one of the 30 seminars, speaking about how understanding, creating and managing audience touchpoints, […]
Brand Sprints at Entrepreneurial Spark
We had an inspirational morning running a Brand Sprint at Entrepreneurial Spark last week. On one of the hottest days of the year, we kicked away with 3 hours of fast and focussed thinking, talking and writing. Working with 6 distinct business entrepreneurs who are part of Entrepreneurial Spark’s business accelerator programme, we ran through vision mapping, the importance […]
Design Means Business
Yesterday’s Design Means Business conference at the Northern Design Centre was excellent. A day full of insight and inspiration from from a range of excellent speakers, from futurologists to experts in serious play. There was so much to take away – instilling purpose in the workplace, collaboration and contemplation, letting your hands do the […]
Northumbria Uni Photo Shoot
Great to have Kieran Brookes from Northumbria Uni with us last week. He was shooting his final major project in our studio and kitchen. His concept for helping office based workers engage with their food and change eating habits has huge potential.
Launch of Zoe
It was excellent to meet up with David Dernie yesterday to see the fully launched Zoe packaged product – which looks fantastic! This marks for David, the culmination of two years dedicated and focussed work, researching and developing the product alongside working closely with us to develop the brand and subsequent strategy. David approached us […]
